# Strategy and visual identity worksheet

Use this worksheet with stage 3, then save approved decisions in 02-strategy.md and 03-brand.md.

1. Who should follow? [specific audience]
2. What do they gain? [clear useful promise]
3. What should they do next? [real resource/offer/destination]
4. What are the three recurring content questions? [pillars]
5. What real evidence and examples can you show? [facts]
6. How should the profile feel? [clear visual personality]
7. Which two visual directions will you compare? [palettes + type + image treatment]
8. Which one is approved? [decision + contrast/crop checks]

Do not make visual decisions in isolation from the audience and purpose. Keep one approved cover template before producing the rest.